I am apparently far less rational than I like to think I am. Are you?
I have wondered why I spend time matching wits with chain grocery stores to get the very best bargains when I could use my time and energy more profitably elsewhere. I also wonder why I bother to watch the 3rd and 4th cat video.
I just learned that these very different activities are related to what author Michael Easter calls The Scarcity Brain. Apparently, our brains have evolved to get very excited by tiny wins that happen unpredictably and frequently.
Posting on social media is another place where we are susceptible to getting hooked by unpredictable tiny wins when we count the “likes” on our most recent posts. The more often they happen, the more we want to post. And then there are potato chips and little sugar hits.
This tendency seems to be related to most addictive hooks that keep us focused on lots of things against our better judgement. It can be a helpless feeling, but I’ve discovered that noticing that I am letting a primitive part of my brain take over helps me limit the time I spend stuck following those instincts.
And sometimes, having a brain that enjoys playing the comparison-shopping game can be useful—as long as I remember it’s only a game! The “How Much is Enough?” section on “Embrace Prosperity: Resolve Blocks to Experiencing Abundance” will help you make conscious choices too. Grab your copy now.
This article is a comment I wrote about a passage on Page 93 of Embrace Prosperity: Resolve Blocks to Experiencing Abundance (Rapid Relief With Logosynthesis®) You can see the passage in the book. You can also see the excerpt here. This link will take you to Bublish.com, where I regularly publish comments on parts of several of my books. This is a site where authors share of their work. You can subscribe to my musings, there, as well as to the musings of many other authors. It’s a great place to learn about new books and I recommend that you visit.